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Featured Kit

XOXO Luxury Fresh Flower Refill Kit
XOXO

Flowers, Fully Expressed

Because creating beauty feels different than just experiencing it.

Why We Created an Experience

Two Principles That Guide Everything We Do

Truth #1: Flowers Don't Design Themselves

No matter who ships them or how premium they are, flowers don’t arrive designed. They arrive bundled. Beautiful, yes. Still waiting.

Petal Icon is built around a simple idea: flowers have a full expression, and it only appears when they’re touched, opened, and placed with intention. A few thoughtful steps turn fresh stems into something composed. Something that feels like art.

Pretty is easy. Composed is intentional.

Truth #2: Novelty Brings You Back to Yourself

When everything feels routine, life flattens.

Before schedules and screens, we knew how to get lost in things. Drawing. Building. Making. Hours passing without noticing.

Flowers create that same kind of focus. Hands busy. Eyes engaged. Time stretching. You stop scrolling. You start paying attention.

This isn’t about learning floristry.
It’s about remembering how to play.

Who is this for

Petal Icon isn’t about expertise. It’s about curiosity.

It’s made for people who want to participate in beauty, not just consume it. These immersive flower experiences invite you to slow down, use your hands, and be present. No new skillset or identity required.

Perfect for the dabblers, the flower lovers, the quietly creative, and anyone who believes a Tuesday night can be more than a routine.

Where It Fits

Wherever people feel most like themselves.

At home, with snacks and music.
At celebrations where guests want to linger.
At work events that could use less structure and more creativity.

Petal Icon fits anywhere beauty and presence are welcome.

What You’ll Get

Each experience includes:

  • Farm-direct flowers, curated for color and balance
  • Expert guidance that keeps things approachable
  • A design process that’s structured, but not rigid

No guesswork.
No pressure to perform.
No crafty outcomes.
Just flowers, thoughtfully guided.

Choose Your Experience

women making flower arrangements with friends

Girls Night In

make it a night
flower bar setup

Showers & Celebrations

Build the bar
work even flower setup

Office & Team Events

Rethink team building
woman building a flower arrangement

Solo Creative Reset

Make It Grand